1 00:00:07,089 --> 00:00:00,460 [Applause] 2 00:00:12,950 --> 00:00:10,580 this wasn't just one moment it was a 3 00:00:15,919 --> 00:00:12,960 spark signaling a new era of human 4 00:00:18,890 --> 00:00:15,929 achievement was dawn millions were 5 00:00:20,960 --> 00:00:18,900 transfixed as the crew dragon grows and 6 00:00:22,880 --> 00:00:20,970 lit up the night sky a spacecraft 7 00:00:24,950 --> 00:00:22,890 designed for humans by a commercial 8 00:00:26,660 --> 00:00:24,960 company and destined for the 9 00:00:29,210 --> 00:00:26,670 International Space Station 10 00:00:31,099 --> 00:00:29,220 a sight not seen on us shores since the 11 00:00:33,709 --> 00:00:31,109 wheel stopped on the iconic space 12 00:00:35,360 --> 00:00:33,719 shuttle program and every step of this 13 00:00:37,760 --> 00:00:35,370 journey was shared around the world 14 00:00:41,330 --> 00:00:37,770 thanks to an unprecedented partnership 15 00:00:42,920 --> 00:00:41,340 between NASA and SpaceX years of 16 00:00:45,380 --> 00:00:42,930 planning went into our interactive 17 00:00:48,319 --> 00:00:45,390 coverage of this historic launch known 18 00:00:52,850 --> 00:00:48,329 as demo one from traditional outlets 19 00:00:54,830 --> 00:00:52,860 like NASA TV nasa.gov and SpaceX comm to 20 00:00:58,610 --> 00:00:54,840 social media giants like Twitter 21 00:01:00,920 --> 00:00:58,620 Facebook YouTube and Instagram and even 22 00:01:04,070 --> 00:01:00,930 to unique targeted content such as 23 00:01:06,859 --> 00:01:04,080 NASA's rocket ranch podcast the story of 24 00:01:10,850 --> 00:01:06,869 demo one was immersive informative and 25 00:01:12,530 --> 00:01:10,860 interactive NASA and SpaceX is simulcast 26 00:01:15,620 --> 00:01:12,540 of the demo one mission garnered 27 00:01:17,690 --> 00:01:15,630 millions of views on YouTube NASA TV and 28 00:01:20,090 --> 00:01:17,700 other broadcasting and social media 29 00:01:24,530 --> 00:01:20,100 platforms the largest audience for a 30 00:01:26,990 --> 00:01:24,540 launch in the past three years more than 31 00:01:29,210 --> 00:01:27,000 100 social media influencers from across 32 00:01:31,249 --> 00:01:29,220 the country were invited by NASA to 33 00:01:34,310 --> 00:01:31,259 enjoy and share with the world an 34 00:01:37,520 --> 00:01:34,320 unmatched experience seeing a rocket 35 00:01:39,440 --> 00:01:37,530 launch live and in person they came to 36 00:01:41,780 --> 00:01:39,450 Florida and saw behind the scenes tour 37 00:01:44,210 --> 00:01:41,790 of NASA's iconic Kennedy Space Center 38 00:01:47,060 --> 00:01:44,220 engage their followers by asking NASA 39 00:01:48,710 --> 00:01:47,070 and SpaceX experts questions receive 40 00:01:51,139 --> 00:01:48,720 from their own social media followers 41 00:01:54,440 --> 00:01:51,149 and felt the amazing moment when the 42 00:01:55,670 --> 00:01:54,450 Falcon 9 lifted off from pad 39a the 43 00:01:57,920 --> 00:01:55,680 very same pad 44 00:01:59,920 --> 00:01:57,930 launched Apollo 11 up to the moon we 45 00:02:02,600 --> 00:01:59,930 have a liftoff on Apollo 11 46 00:02:04,730 --> 00:02:02,610 eight of the top ten most engaging 47 00:02:07,010 --> 00:02:04,740 social media posts happened during 48 00:02:08,810 --> 00:02:07,020 coverage of the spacecraft docking with 49 00:02:11,510 --> 00:02:08,820 the International Space Station and 50 00:02:13,460 --> 00:02:11,520 throughout it all we interacted with our 51 00:02:16,130 --> 00:02:13,470 audience by answering questions they 52 00:02:19,640 --> 00:02:16,140 submitted by using the hashtag asked 53 00:02:21,980 --> 00:02:19,650 NASA during the broadcast we also 54 00:02:24,560 --> 00:02:21,990 crafted up behind the scenes storyline 55 00:02:26,750 --> 00:02:24,570 an introduction to Ripley the 56 00:02:29,060 --> 00:02:26,760 anthropomorphic test device giving a 57 00:02:33,870 --> 00:02:29,070 first-hand look into what humans would 58 00:02:39,470 --> 00:02:35,620 [Applause] 59 00:02:41,270 --> 00:02:39,480 little earth myself and our crew welcome 60 00:02:44,180 --> 00:02:41,280 to the crew Dragon the demo one mission 61 00:02:46,699 --> 00:02:44,190 coverage was a triumph proving we are on 62 00:02:47,820 --> 00:02:46,709 the path to returning human spaceflight 63 00:02:51,370 --> 00:02:47,830 to the US